(Branding)
Branding agency in Manchester for brands people remember.
A brand is the reason someone picks you over a cheaper option. We help you work out what makes you different, then give it a name, a look and a voice that people recognise.
(Brand)
How we approach it.
Many small businesses start with a logo made in a hurry and a website that borrows its style from whoever they admired at the time. It works until it does not. As the business grows, the look feels generic, the message changes from page to page, and customers struggle to explain what makes you different, which usually means they compare you on price alone.
Our branding work starts with strategy rather than a logo. We dig into who your customers are, what they value and how your competitors present themselves, then agree a clear position: what you stand for and why it matters. From there we design an identity that expresses it, including a logo, colours, typography and a few signature ideas that make you recognisable. Because we also design websites, every brand we create is tested on screens from the start, so it works as well on a phone as it does on a van or a business card.
(The service)
What's included.
- 01
Brand strategy
Research and a workshop to define your audience, positioning, values and the promise you make to customers.
- 02
Logo design
A primary logo with alternative versions and an icon, designed to work at every size from a favicon to a sign.
- 03
Visual identity
Colour palette, typography, imagery style and graphic elements that give everything you make a consistent feel.
- 04
Tone of voice
Clear guidance on how your brand sounds, with examples, so your website, emails and social posts all speak the same way.
- 05
Brand guidelines
A practical guide that shows how to use your brand correctly, so suppliers and staff can apply it without guessing.
- 06
Launch assets
Key files and templates such as social media graphics, email signatures and documents, ready to use straight away.
(How it works)
From first call to results.
- 01
Research
We learn about your business, customers and competitors through conversations and a review of your market.
- 02
Positioning
We agree what makes you different and how you want to be seen, in plain words.
- 03
Design routes
We present focused identity directions, each explained in terms of the strategy behind it.
- 04
Refine
We develop the chosen direction with your feedback until it feels right.
- 05
Roll out
We deliver the guidelines and files, and apply the brand to your website if you want us to.
(Why Crown Creatives)
Why work with us.
Brands designed for the web first
Most people will meet your brand on a screen. We design and test it there from day one, then make sure it works in print too.
Ideas that come from your business
A poster-style look for a DJ hire company and a pixel headline for a wedding dance teacher. Our designs grow from what makes each client different.
Brand, website and words together
We can carry your new brand straight into your website and copy, so nothing gets diluted between agencies.
(Selected work)
Websites we've built.
What is the difference between a logo and a brand?
A logo is one mark. A brand is the whole impression people have of your business: how you look, how you sound, what you stand for and how you make customers feel. A good logo is part of a brand, but it cannot do the job on its own.
How much does branding cost?
It depends on the scope. A logo refresh costs less than full brand strategy, identity and guidelines. After a free call we send a fixed, itemised quote that explains exactly what you will receive.
Do I need a rebrand or a refresh?
If people already recognise you and the core idea still fits, a refresh can modernise your look while keeping that recognition. If your business has changed direction or the current brand is holding you back, a full rebrand is usually worth it. We will give you an honest view.
Will I own the rights to my logo and brand?
Yes. Once the project is paid for, you own the final logo and brand assets, and we supply the files in the formats you need for print and web.
Can you build my website once the brand is done?
Yes, and it is often the best way to do it. Because we design and build websites too, your brand moves straight into the site without being reinterpreted by another agency.