(AI search)
AI search optimisation so AI tools recommend you, not just your competitors.
People now ask ChatGPT, Gemini, Perplexity and Google's AI Overviews who to hire. Generative engine optimisation (GEO) makes your business easy for those tools to find, understand and cite.
(Growth)
How we approach it.
Search is changing shape. Instead of scanning ten blue links, more people type a full question into an AI tool and read a single written answer, often with a short list of recommended businesses and a few source links. If your business is not in that answer, you may never get the chance to compete. And the signals AI tools rely on are not identical to classic SEO: they favour clear, quotable answers, consistent facts about who you are, and evidence from other sources that you are real and trusted.
Our AI search optimisation builds on solid SEO and adds the work these tools reward. We make sure AI crawlers can actually reach your site, describe your business in clear and consistent terms everywhere it appears, structure your pages so each question has a direct answer near the top, and mark up your content with schema that spells out your services, location and expertise. Then we test the questions your customers ask across the main AI tools, record where you appear and where you do not, and keep improving. It is a focus area for us because we think it will matter more every year, and we would rather you were early than late.
(The service)
What's included.
- 01
AI visibility audit
We ask ChatGPT, Gemini, Perplexity, Copilot and Google's AI Overviews the questions your customers ask, and record who gets mentioned, who gets cited and why.
- 02
AI crawler access
We check your robots.txt, hosting and firewall settings so search and AI crawlers such as Googlebot, Bingbot, OAI-SearchBot and PerplexityBot can read your pages, and nothing important is hidden behind scripts.
- 03
Answer-first content
We rewrite key pages and FAQs so each question gets a direct, quotable answer, followed by the detail and evidence that make it trustworthy.
- 04
Entity and schema markup
Organisation, LocalBusiness, Service, FAQ and Person structured data that tells machines exactly who you are, what you offer and where.
- 05
Consistent facts across the web
Your name, services, location and description aligned across your site, Google Business Profile, Bing Places, directories and social profiles, so AI tools are not working from mixed signals.
- 06
Mentions, reviews and tracking
A plan for earning genuine third-party mentions and reviews, plus regular prompt testing and AI referral tracking in Analytics so you can see progress.
(How it works)
From first call to results.
- 01
Test the answers
We run your customers' real questions through the main AI tools and benchmark where you stand against competitors.
- 02
Open the doors
We fix crawler access, indexing in both Google and Bing, page speed and anything that stops your content being read.
- 03
Clarify who you are
We tighten your business description, schema markup and listings so every source tells the same story.
- 04
Write answers worth citing
We restructure and add content around the questions people ask, with clear answers and real expertise.
- 05
Retest and refine
We repeat the prompt tests regularly, track AI referrals and adjust based on what changes.
(Why Crown Creatives)
Why work with us.
Built on proper SEO
AI tools lean heavily on search indexes and well-structured websites. Because we build and optimise sites ourselves, we fix the foundations GEO depends on rather than layering tricks on top.
Honest about a young field
Nobody controls what an AI tool says, and anyone claiming guaranteed placements is guessing. We tell you what is known, test openly and show you the results, good or bad.
A genuine focus for us
AI search is not a bolt-on we added to the menu. Our own site is built with it in mind, and we keep up with how each tool chooses its sources as it changes.
(Selected work)
Websites we've built.
What is AI search optimisation or GEO?
Generative engine optimisation (GEO) is the work of making your business easy for AI tools like ChatGPT, Gemini, Perplexity and Google's AI Overviews to understand, trust and recommend. It combines strong SEO foundations with clear answers, structured data, consistent business details and evidence of real expertise. You may also hear it called AEO or AI SEO.
How do I get my business recommended by ChatGPT?
There is no form to fill in or fee to pay. ChatGPT search draws on web search results and the sources it can read, so you need pages that are crawlable, clearly answer real questions and are backed up by consistent details and mentions elsewhere. Being properly indexed in Bing as well as Google helps, because some AI tools use Bing's results.
Is GEO different from SEO?
It overlaps a lot. Most of what helps you rank on Google also helps you appear in AI answers. GEO adds more emphasis on direct, quotable answers, entity clarity through schema and consistent listings, and being mentioned by trusted third-party sources, because AI tools summarise rather than simply list links.
Can you guarantee my business will appear in AI answers?
No. AI tools generate answers on the fly and vary by question, user and even day, so nobody can guarantee a mention. What we can do is remove the obstacles, strengthen the signals these tools use and test regularly so you can see whether visibility is improving.
How do you measure AI search visibility?
We run a fixed set of real customer questions through the main AI tools at regular intervals and record mentions and citations. We also track visits from AI sources such as chatgpt.com and perplexity.ai in Google Analytics, alongside your normal search data in Search Console.